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2010年中国网络购物市场调查研究报告(英文版)

来源::网络整理 | 作者:管理员 | 本文已影响

       In August 2010, ResearchInChina teamed up with to conduct an online questionnaire survey on online shopping. Among the 600 samples, the respondents included both males and females aged from 20 to 50, with the gender proportion of 46.8% and 53.2% respectively. The questionnaire was carried out in 21 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, targeting groups all walks of life like civil servants, teachers, soldiers, business executives as well as staff members, self-employed entrepreneurs, blue-collar workers and students.

 

       According to the survey, 45.8% of the respondents do shopping online twice to four times every month, 19.2% five to nine times, 16% even more than 10 times, 15.2% less than once, and only 3.8% never try to go shopping this way.

Frequency of Consumers’ Online Shopping

 

       The survey showed that consumers choose to go shopping online mainly on account of its time saving and convenience, followed by the advantages as affordable price and abundant commodity varieties. Moreover, there are other contributing reasons that attract more and more consumers to do shopping online. For instance, they can buy commodities that are not available in local places or they can buy what they want up to date.

Reasons to Choose Online Shopping

 

       With the evolution of e-commerce in China, B2C, with smaller trading volume at present, will develop rapidly by virtue of legitimate product supply channels and perfect after-sales service, while C2C growth will drop year by year.

 

       Currently, China’s B2C websites are experiencing cut-throat competition, and striving for more shares through promotion, category expansion and service improvement. Apart from 360buy, Joyo Amazon and Dangdang, C2C companies such as Taobao and Baidu Youa are shifting to the B2C field.

 

       In the meantime, many independent-sales B2C shopping websites are vigorously expanding their commodity varieties. For example, Redbaby has expanded from a store purely selling maternity and baby products to a general merchandise shopping mall selling cosmetics, household items , and health supplies; 360buy, originally a 3C digital products seller, also began to sell daily necessities and household supplies in early 2009. Therefore, commodity diversification is likely to be a way out for B2B websites in the future.  

 

       Traditional giants have also speeded up the B2C deployment through their own advantages. Taking advantages of their manufacturing strength, Foxconn COFCO invested in efeihu.com and womai.com respectively. State Post and Suning Appliance, making full use of their channel or logistics advantages, respectively invested in Ule.tom.com and Suning.cn.

 

       In 2010, the rise of group purchase websites has brought a new way of online shopping for Chinese citizens. Mostly providing service-type products, such websites have become popular among consumers, and experienced explosive growth in H1 2010.

 

 

Contents 

     

1. Online Shopping

1.1 Definition

1.2 Classification

1.3 Market Scale

1.4 Statistical Category

 

2. Development Environment of China’s Online Shopping Industry

2.1 Economic Operation, H1 2010

2.2 Development of Online Shopping Supported by A Huge Netizen Population

2.3 Online Shopping in Rapid Growth

2.4 Policies and Regulations

 

3. Development Status Quo of China’s Online Shopping Industry, 2009-2010 

3.1 Market Development Size

3.1.1 User Scale

3.1.2 Transaction Volume

3.2 Online Shopping Market Pattern

3.3 China’s Online Shopping Market Distribution

3.3.1 by Region

3.3.2 by Age

3.3.3 by Gender

3.3.4 by Income

3.4 Problems in China’s Online Shopping Market 

3.4.1 Consumer Rights

3.4.2 Trading Trust

3.4.3 Payment & Settlement

3.4.4 Merchant’s Credit 

3.4.5 Legislation

 

4. China’s Online Shopping Consumer Group, 2010

4.1 Survey Background

4.1.1 By Age

4.1.2 By Education

4.1.3 By Profession

4.1.4 By Income

4.1.5 By City

4.2 Net Ages of Consumers

4.3 Frequency of Online Shopping

4.4 Expenditure of Online Shopping

4.5 Reasons to Choose Online Shopping

4.6 Commodity Varieties of Online Shopping

4.7 Standards for Commodity Selection during Online Shopping

4.8 Standards for Merchants Selection during Online Shopping

4.9 Insufficiencies of Online Shopping

4.10 Options for Payment Methods

4.11 Opinions on Security of Online Payment

4.12 Attention on Credit Standing of Online Merchants

4.13 Attention on Service Content of Online Merchants

4.14 Infringement Cases of Online Shopping

4.15 Return Cycle of Online Shopping

4.16 Logistics Mode of Online Shopping

4.17 Acceptable Commodity Delivery Time

4.18 Attitudes Towards Promotion Information

4.19 Participation of Online Group Purchase

4.20 Reasons to Choose Online Group Purchase

4.21 Price Satisfaction with Online Group Purchased Commodities

4.22 Disadvantages of Online Group Purchase

4.23 Reasons Not to Choose Online Group Purchase

4.24 Survey Findings

 

5. C2C Shopping Websites

5.1 Taobao

5.1.1 Profile

5.1.2 Taobao Mall

5.1.3 Operation

5.1.4 Advantages & Disadvantages

5.1.5 Strategy

5.2 EachNet 

5.2.1 Profile

5.3 Paipai

5.3.1 Profile

5.3.2 Operation

5.3.3 Advantages & Disadvantages

5.4 Baidu Youa

5.4.1 Profile

5.4.2 Advantages & Disadvantages

 

6. Book and Software B2C Websites

6.1 Dangdang

6.1.1 Profile

6.1.2 Operation

6.1.3 Competitiveness

6.2 Joyo Amazon

6.2.1 Profile

6.2.2 Operation

6.2.3 Development Strategy

6.3 99read 

6.3.1 Profile

6.3.2 Operation

6.3.3 Development Strategy

6.3.4 Competitiveness

 

7. Clothes B2C Websites

7.1 Market Overview

7.2 VANCL

7.2.1 Profile

7.2.2 Logistics

7.2.3 Operation

7.2.4 Development Strategy

7.3 m18

7.3.1 Profile

7.3.2 Operation

7.3.3 Development Strategy

7.4 Menglu 

7.4.1 Profile

7.5 Masa Maso 

7.5.1 Profile

7.5.2 Operation

7.5.3 Competitiveness

7.6 Shishangqiyi

7.6.1 Profile

7.6.2 Competitiveness

7.7 Moonbasa 

7.7.1 Profile

7.7.2 Operation

 

8. Digital Appliance B2C Websites

8.1 Market Overview

8.2 360buy

8.2.1 Profile

8.2.2 Operation

8.2.3 Competitiveness

8.2.4 Development Strategy

8.3 Newegg

8.3.1 Profile

8.3.2 Competitiveness

8.3.3 Development Strategy

8.4 51mdq

8.4.1 Profile

8.4.2 Operation

8.4.3 Development Strategy

8.5 Icson

8.5.1 Profile

8.5.2 Operation

8.5.3 Latest Trend

8.6 139shop

8.6.1 Profile

8.6.2 Operation

8.7 Efeihu

8.7.1 Profile

8.7.2 Competitiveness

8.8 Lusen 

8.8.1 Profile

8.8.2 Operation

8.9 Suning.cn

8.9.1 Profile

8.9.2 Competitiveness

 

9. Other B2C Shopping Websites

9.1 Redbaby

9.1.1 Profile

9.1.2 Operation

9.1.3 Competitiveness

9.2 Zbird

9.2.1 Profile

9.2.2 Operation

9.2.3 Competitiveness

9.3 Womai.com

9.3.1 Profile

9.3.2 Development Strategy

9.4 Ule.tom

9.4.1 Profile

9.4.2 Competitiveness

9.5 Leyou

9.6 VIPstore

9.7 Mbaobao

9.7.1 Profile

9.7.2 Operation

9.8 Yesmynet

9.9 Letao

9.10 Okaybuy

9.11 Piao

 

10. Group Purchase Websites

10.1 Rapid Expansion

10.2 Model

10.3 Financing

10.4 Problems

 

11. Development & Investment of China’s Online Shopping Industry, 2009-2012

11.1 B2C will Surpass C2C to Lead the Online Shopping Market

11.2 Large Online Shopping Malls are Becoming more Comprehensive 

11.3 Wireless E-commerce will be a New Growth Point

11.4 Search Engine will Play an Important Role in Online Shopping 

11.5 B2C Companies are Expanding Logistics Channels

11.6 Group Purchase has Become a Hot Topic of Online Shopping

11.7 Traditional Companies Successively Set Foot in Online Shopping

 

 

Selected Charts    

C2C Industry Chain

B2C Industry Chain

Online Shopping Market Scale by Index

Statistical Category of Online Shopping Market Scale

Total Social Consumer Goods Retail Sales & Ratio of Online Shopping, 2005-H1 2010

Netizen Population & Internet Penetration Rate in Mainland China, Dec, 2005-Jun, 2010

Internet Penetration Rates in Some Countries, 2010

Internet Application Utilization Rate, Dec, 2009-Jun, 2010

Users & Growth Rate of China’s Online Shopping Market, 2003-H1 2010

Transaction Volume of China’s Online Shopping Market, 2007-H1 2010

China’s Online Shopping Trading Volume, 2009

Market Share of Platform Shopping Websites, H1 2010

Market Shares of China’s Independent-sale B2C Shopping Websites, H1 2010

Total Netizen Population and Online Shopping Netizen Population in Beijing, Guangzhou & Shanghai, 2009

Online Shopping Penetration Rates in Some Cities, 2009

Users of Some B2C Shopping Websites by Age, 2009

Users of Some B2C Shopping Websites by Gender, 2009

Users of Some B2C Shopping Websites by Monthly Salary, 2009

Survey of Netizens’ Trust in Online Shopping Transaction

Age Structure of Respondents, 2010

Education Background of Respondents, 2010

Profession Distribution of Respondents, 2010

Salary Distribution of Respondents, 2010

Net Ages of Consumers

Frequency of Consumers’ Online Shopping

Frequency of Consumers’ Online Shopping by Gender

Frequency of Consumers’ Online Shopping by Age

Consumers’ Average Monthly Expenditure of Online Shopping

Consumers’ Average Monthly Expenditure of Online Shopping by Gender

Consumers’ Average Monthly Expenditure of Online Shopping by Age

Consumers’ Average Monthly Expenditure of Online Shopping by Education Background

Reasons for Consumers to Choose Online Shopping

Reasons for Consumers to Choose Online Shopping by Salary

Commodity Varieties Being Bought through Online Shopping

Commodity Varieties Being Bought through Online Shopping by the Gender of Consumers

Standards for Commodity Selection during Online Shopping

Standards for Commodity Selection during Online Shopping by Gender

Standards for Merchants Selection during Online Shopping

Insufficiencies of Online Shopping in the Heart of Consumers

Payment Methods of Online shopping

Consumers’ View on Security of Online Payment

Consumers’ View on Security of Online Payment by Age

Consumers’ Concern about the Trust of Online Merchants

Consumers’ Concern about the Trust of Online Merchants by Age

Consumers’ Concern about the Service Content of Online Merchants

Infringement Cases of Online Shopping

Return Cycle of Online Shopping

Logistics Method of Online Shopping

Acceptable Commodity Delivery Time

Consumers’ Attitudes towards Promotion Information

Participation of Online Group Purchase

Participation of Online Group Purchase by Education background

Participation of Online Group Purchase by Salary

Consumers’ Participation of Online Group Purchase by Average Monthly Online Shopping Expenditure

Reasons to Choose Online Group Purchase

Price Satisfaction with Online Group Purchased Commodities

Insufficiencies of Online Group Purchase

Reasons Not to Choose Online Group Purchase

Registered Users of Taobao, 2006-Q2 2010

Taobao’s Share in C2C Online Transaction Volume, 2003-Q2 2010

Taobao Sales & Growth Rate, 2005-2009

Taobao Commodity Rank by Sales, H1 2009

EachNet’s Share in C2C Online Transaction Volume, 2003-Q2 2010

Comparison of Eachnet, Taobao and Paipai in Overseas Purchasing

Paipai’s Share in C2C Online Transaction Volume, 2007-Q2 2010

Venture Capital Obtained by Dangdang 

Shopping Websites that Users Had Purchased Goods in Recent One Year, 2009

Joyo Amazon’s Share in B2C Online Transaction Volume, 2006-Q2 2010

Trading Share of China's Independent-sale B2C Clothes Online Shopping Market, 2009

China’s Top Ten Men’s Clothes B2C Websites

Venture Capital Obtained by VANCL

VANCL Sales, 2007-2009

VANCL Operating Income by Region

Menglu Brands by Product

Venture Capital Obtained by Moonbasa

Moonbasa Sales, 2008-2010

Venture Capital Obtained by 360buy

360buy’s Share in B2C Online Transaction Volume, 2007-H1 2010

360buy Sales & Growth Rate, 2004-2010

360buy Logistics Center Distribution all over China

51mdq Sales, 2007-2010

Strategic Partners of 139shop

139shop Cell Phone Sales Center Distribution in China

139shop Sales & Growth Rate, 2006-2009

Lusen Sales & Growth Rate, 2006-2010

Venture Capital Obtained by Redbaby

Redbaby Sales & Growth Rate, 2005-2009

Venture Capital Obtained by Zbird

Zbird Sales & Growth Rate, 2006-2009

Venture Capital Obtained by Leyou

Mbaobao Sales & Growth Rate, 2007-2010

Venture Capital Obtained by Yesmynet

Venture Capital Obtained by Letao

Operation Mode Comparison between Okaybuy and Letao

Venture Capital Obtained by Okaybuy

Venture Capital Obtained by Piao

Financing of Some Group Purchase Websites, Jul, 2009-Jul, 2010

Sales, Gross Margin and Profitability of Twelve B2C Companies

Total Warehouse Area and Logistics Center Distribution of Top Nine B2C Companies


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